One • Five: AI-designed packaging that eliminates plastic, protects profit
One • Five is pioneering AI-powered paper packaging that meets modern performance standards while significantly reducing plastic waste. This is a company we chose to back because it embodies Zubi Capital’s belief: technology can stop waste and deliver market returns.
1. The Challenge
With 141 million tonnes of plastic packaging produced annually (40% of global plastic waste)* brands face tightening regulations and consumer backlash. Sustainable alternatives often compromise performance or cost-effectiveness.
Global
Production
Over 450 Mt of plastic are manufactured annually
Sector
Waste
The packaging sector specifically generates 142.6 Mt of plastic waste per year
Recycling
Failure
Only 10% of plastic is recycled
Circularity
Gap
The global economy is only 7% circular
2. The solution
One • five has developed an AI-driven packaging solution designed to replace single-use plastics with sustainable alternatives. By leveraging a Machine Learning platform, the company analyzes material properties, cost alternatives, and market competition to engineer a “tailored solution” that meets specific client needs and compliance standards.
Their flagship innovation is Clearwing, a translucent, paper-based material developed as a direct alternative to BOPP (polypropylene) film. This solution addresses the industry’s circularity gap by reducing plastic content by 90% and ensuring the final packaging is 100% recyclable within standard paper recycling streams.
3. Impact Metrics
Activity
500,000 m2 of material produced
Efficiency
90% less plastic used compared to traditional solutions
Climate Outcome
50 tons of CO2 avoided
Waste Outcome
24 tons of waste avoided
4. Why This Case Matters
One • Five showcases how AI and material science can disrupt packaging without compromising costs or performance. This is precisely the kind of innovation Zubi Capital is designed to support: profitable climate action grounded in tech and measurement.
“AI that makes plastic obsolete—without making packaging unaffordable.”
Sources:
Circle Economy Foundation, The Circularity Gap Report 2024.
OECD. 2022. Global Plastics Outlook – Plastics use by application, cited en Our World in Data




